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The International Organization of Electronic Tourism Industries and Marketing will organize a one -day workshop under the title of the “Arts of Electronic Marketing" on the 23rd of June at the Cairo –based Intercontinental City Stars hotel in collaboration with the Egyptian Web Academy. The event will be attended by the most important international experts in E-Marketing field as well as the senior officials in the public and private tourism and hotel sectors, in addition to a large number of major mass media and newspapers. Dr. Hossam Darwish the secretary general of IOETI, in Italy and the, said the board chairman of the E-Tourism and Marketing affiliated to Arab Tourism organization.
Darwish also elucidated that there are millions of people all over the world who currently rely in their search upon the best online services and products.. Therefore, IOETT officials offer the participants a workshop including scientific and practical methods that are helpful in turning the internet into a marketing as well as sale channel regarding all types of services and products for the purpose of learning the arts of E-marketing.
With respect to the significance of the first Cairo-based international meeting, Darwish pointed out that the e-marketing has become a main power leading economic growth in such drastic changes witnessed by global economy in order to keep pace with the globalization challenges and overlaps in all fields.
The e-marketing , he added , relies on principles and a set of short and long term policies which secure the increasingly permanent turnout of visitors and turning them into customers, hence, the marketing policy shall succeed in increasong purchase amount.
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Eng. Ahmed Sabri explained that there are a large number of electronic sites that follow random marketing policies unaware of e-marketing principles , the matter that cause their marketing plans to fail. Those sites, according to Sabri, are not aware that the web search tools are the key access to any product or service either in relation to site preparation, logging or even the oriented marketing by the web search tools or online ads.
Chairman of the IOETI' Dr. Yehia Abul Hassan added that this event is planned in collaboration with the Egyptian Web academy out of its belief in spreading this science in Egypt and the Middle East .He invited all those interested in e-marketing and trade to avail the chance and participate in this workshop sa as to be acquainted with this wonderful world and receive an accredited certificate that helps work in well-paid jobs.
IOETI workshop will be under the supervision of an elite of academocs , international experts as well as some professors specialized in e-marketing , economics , technology, law including the Italian expert Claudio Klemb and the slovanian female expert Tinkara Pavolovic ,the Spanish Joanna Rodnberg along with a large number of the most prominent Arab and world e-marketing experts.
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